Ms. El Helw leads the company's global sales and marketing operations. She started her career in investment banking and portfolio management working for Delta Securities (a joint-venture with ABN AMRO), HC Securities and interned with Morgan Stanley, New York. During her tenure, she held progressively senior positions which included heading portfolio management operations, overall responsibility and oversight of corporate teams, management of all strategic matters, investment strategy, sales & marketing, as well as client relationships. Ms. Mona holds a Master of Business Administration from the American University in Cairo – in conjunction with Kellogg School of Management, Northwestern University in the United States and the Hong Kong University of Science and Technology, and a Bachelor of Arts in Economics degree from the American University in Cairo, Egypt. She holds several diplomas in sales coaching, marketing, investment banking, technical analysis, leadership skills and customer care.