PHD is the official main sponsor of the Wembley Cup, an invitational football competition held at the Wembley Stadium in the UK on the 24th and 26th July 2009. The tournament will feature four top teams from two continents.

“It is with utmost pleasure that we bring this cup to football fans worldwide,” said Mr.Yasseen Mansour, Chairman and CEO of PHD, “PHD is a leader in the Egyptian real estate development market, and by sponsoring this competition featuring some of the world’s top football players playing in one of the world’s top stadiums, we hope to showcase our world-class standards.” “With plans to commence in international sales, this event will provide us with a unique opportunity to tap into the UK market” added Mr. Mansour.

The four teams involved in the competition are Al Ahly from Egypt, Tottenham Hotspurs from the UK, Celtic from Scotland and UEFA champions Barcelona from Spain. The four teams are known to be some of the best clubs in the world, and the managers and presidents of the football clubs have expressed their anticipation in participating in this competition, which has had its points system re-imagined in order to promote a more aggressive attacking football game.

Shiva Misra, Vice president, football at IMG, the international sports agency, which is organising the event at Wembley Stadium in London said: “Ticket sales have been impressive to date and we are enthused that Palm Hills Developments has identified the Wembley Cup as a unique sponsorship opportunity.

“IMG looks forward to working with our official presenting partner over the next weeks to ensure that together we maximise the return which this event will naturally deliver.”

PHD has the most geographically diverse land bank of any real estate developer in Egypt, offering tourist destinations, residential compounds, commercial developments and retail malls, all over the country. It is listed in both the Cairo & Alexandria Stock Exchange (CASE) and London (LSE) stock exchanges, and has recently announced its intentions to open a sales office in London.