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Taj to Manage Three PHD Hotels in North Coast, Sokhna and Aswan

Cairo, January 18th , 2010 – As testament to Palm Hills Developments (PHD) dedication to only bring to its customers and clients the very best in products and services, PHD  has signed a memorandum of understanding (MoU) with The Indian Hotels Company Limited, better known as Taj Hotels, Resorts and Palaces, to manage three hotels in its  developments on the North Coast, Ain El Sokhna on the Red Sea, and in the historic city of Aswan.

 “We are honored to be partnering with Taj Hotels, Resorts and Palaces. This partnership will serve to consolidate our position as a company that affiliates with only the best to ensure the highest standards in service and hospitality for both our residents and guests” said Yasseen Mansour, Chairman and CEO of PHD.

The hotels will be Taj’s first entry into the Egyptian market, bringing with it the Indian chain’s renowned mixture of luxury, service and hospitality. The first deluxe boutique hotel is due to be opened in 2013, and is located in the North Coast Destination, Hacienda Bay . Key features of this 200-room boutique hotel will include a focus on luxury, including magnificent rooms and suites, exquisite dining experiences, a state-of-the-art spa and wellness center and exclusive beach management.

The first hotel is built overlooking the Sanford-designed, 18-hole, 72 par championship golf course located in Hacienda Bay. Exclusively designed by the award winning Sanford Golf Design who have years of international experience in master planning and designing innovative, environmentally friendly, golf courses, the desert style course is highlighted by a “super dune” in the middle of the course that rises up to 12 meters above sea level, and captures breathtaking views of the Mediterranean Sea and surrounding lush landscaping, villas, lagoons and stunning scenery.
“Palm Hills Developments has a history of only joining with the top partners in all of our endeavors, and anyone who has been to any of the Taj-managed properties worldwide is well-aware of how well-deserved their reputation is. We are pleased to have once again raised the bar of the luxury tourism industry with what we believe will be the North Coast’s premiere luxury hotel destination,” said Ashraf Ghazaly, Vice President for Strategic Planning and Business Development, PHD.
Unquestionably the hottest destination on the North Coast, Hacienda Bay is an opulent resort community that comes complete with a range of housing options and amenities such as three hotel facilities and exclusive hotel-villas managed by Nikki Beach, who will also manage the famed Nikki Beach club in Haciendabay.

Founded in 1903 and found in locations across the world such as New Delhi, Sydney, London, New York, Boston, the Maldives and Dubai, the Taj name has become synonymous with luxury and opulence. Taj Hotels, Resorts and Palaces offer the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities, and are the flagship brand of The Indian Hotels Company Limited. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.
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