Cairo, Egypt: Nikki Beach, one of the world’s most recognizable luxurious lifestyle and entertainment brands, has chosen haciendabay to launch its first and only resort in Egypt.

One of the first hotels to sign with Palm Hills Developments (PHD), this partnership is part of a greater plan undertaken by the Company to offer more facilities and high-quality service in our communities.

“This partnership is part of PHD’s hospitality plan which currently involves developing 4,500 hotel rooms in Egypt over the next four to five years, geographically distributed over twelve locations,” said Mr. Ashraf Ghazaly, Vice President of Business and Strategic Developments, PHD. “The plan is focused on luxury hotels and executive hospitality management services, ranging from four to five star deluxe accommodations and boutique hotels,” Mr. Ghazaly added.

The Nikki Beach resort will feature a 130-unit boutique hotel, 60 Nikki Beach glamour-villas, the signature Nikki Beach Club and Nikki Spa. Catering to the jet-set crowd, Nikki Beach Resort & Spa at haciendabay will also offer an exclusive range of 6 star services including reception at the airport by a Nikki Beach Hostess, in room check in and checkout services, private 24 hour concierge service, VIP lounge and personalized in room music selection.

“The Nikki Beach-haciendabay partnership will give its guests a one-of-a kind experience and will place the development along the ranks of top class resorts in Sardinia, Marbella and St Tropez. Never before has this type of boundless luxury and opulence been offered in Egypt,” adds Jihad el Khoury, Chairman and CEO of Nikki Beach Hotels & Resorts EMEA.

The Nikki beach Hotel in haciendabay is part of a variety of hotel chains that will be present in this North Coast location, each catering to different client needs and offering various entertainment and sports facilities.

The exclusivity of this partnership also signifies Palm Hills Developments commitment to continuously offer outstanding real estate products to its discerning local and international clients, and marks the high standards of quality and luxury that haciendabay stands for.

“haciendabay’s superb location, with its unique blend of luxury villas, high end retail area and world-class signature Sanford Golf Designs golf course, fits perfectly with our strategy to develop the best and most exclusive destinations on the Mediterranean. Nikki Beach offers a unique experience combining five-star service, luxury accommodations, design and ambiance with signature entertainment in an international, jet-set resort environment.” says Jack Penrod, Founder of Nikki Beach.

“Nikki Beach’s unique vacation concept, with their five-star service, accommodations and signature entertainment, combined with our comprehensive in-house departments and reputation in the business, will serve to emphasize haciendabay’s position as a one-of-a-kind, luxurious destination,” stated Mr. Ghazaly.